Capabilities
Lead & CRM Management
Track every prospect from first website visit to signed lease. Lead capture, qualification, nurturing sequences, pipeline management, attribution analytics, and conversion optimization -- built for property operators.
CHALLENGE
Leads Fall Through the Cracks
Scattered Enquiries
Leads come via website, email, phone, WhatsApp, OTAs, referrals, and walk-ins. No single place to see them all. Responses are slow and inconsistent.
Slow Response Times
The first operator to respond wins the booking. Without automation, your average response time is hours -- competitors respond in minutes.
No Pipeline Visibility
How many leads are in progress? What stage are they at? Which ones are going cold? Without a pipeline, management is flying blind.
Wasted Marketing Spend
You spend on Google Ads, social media, and listing portals but have no idea which channels deliver signed leases vs. which waste budget.
Inconsistent Follow-Up
Some staff follow up diligently, others forget. High-intent leads go cold because nobody contacted them after the viewing.
No Lead Scoring
All leads are treated equally. A corporate relocation enquiry for 20 beds gets the same response as a casual browser. No prioritization, no segmentation.
Multi-Channel Lead Capture
Automatically capture leads from every source into one unified pipeline. Website forms, email, phone, WhatsApp, OTA enquiries, referrals, and walk-ins -- nothing gets lost.
Website form integration: enquiry forms, instant quote requests, and viewing bookings auto-create leads
Email parsing: enquiries sent to your inbox are auto-captured with contact details extracted
Phone and WhatsApp: missed calls and messages logged as leads with callback reminders
OTA and channel manager enquiries: leads from Booking.com, Airbnb, and 300+ channels auto-captured
Referral tracking: leads from B2B partners, corporate clients, and universities tagged with source
Walk-in registration: front desk staff log walk-in prospects via tablet in under 30 seconds
Lead Scoring & Qualification
AI-powered lead scoring ranks prospects by conversion likelihood. Budget, move-in date, stay length, and engagement signals determine priority. Your team focuses on the leads that matter.
Automatic lead scoring based on budget match, move-in urgency, stay length, and property fit
Engagement tracking: website visits, email opens, quote requests, and viewing bookings boost scores
Lead qualification fields: budget range, desired move-in date, stay duration, room preferences, and source
Hot/warm/cold classification with configurable thresholds and automatic re-scoring over time
Corporate and bulk enquiry flagging: multi-bed requests and B2B leads get priority routing
De-duplication: automatically merge duplicate leads from different channels into a single profile
Visual Pipeline & Stage Management
Drag-and-drop pipeline board shows every lead at every stage. Customizable stages, automatic stage transitions, and stale lead alerts keep your pipeline healthy.
Visual Kanban board: Enquiry, Qualified, Viewing Booked, Viewed, Offer Sent, Accepted, Contracted, Moved In
Customizable stages per property type or use case (student, corporate, individual, short-stay)
Automatic stage progression: lead moves to Viewing Booked when a viewing is scheduled in the system
Stale lead alerts: leads sitting in a stage too long get flagged for follow-up or archival
Pipeline value tracking: see total potential revenue at each stage across your portfolio
Win/loss tracking: when leads choose a competitor or drop off, capture the reason for analysis
Automated Nurturing Sequences
Set up email and WhatsApp sequences that nurture leads automatically. Follow up after viewings, re-engage cold leads, and drip content that moves prospects toward signing.
Post-enquiry sequence: instant acknowledgment, property highlights, and viewing invitation
Post-viewing sequence: thank you, pricing summary, testimonials, and urgency nudge
Cold lead re-engagement: automated outreach at 7, 14, and 30 days with fresh content
Seasonal campaigns: targeted outreach for September student intake, January corporate relocations
Personalized content: dynamic variables pull in property name, room type, pricing, and availability
Multi-channel delivery: email, SMS, WhatsApp, and in-app notifications based on lead preference
Attribution & Marketing Analytics
Know exactly which marketing channels deliver signed leases -- not just clicks. Full-funnel attribution from first touch to move-in, with cost-per-acquisition by channel.
First-touch and multi-touch attribution: track the full journey from ad click to signed lease
Channel performance dashboard: Google Ads, social media, OTAs, referrals, organic, and direct
Cost-per-lead and cost-per-acquisition by channel, property, and room type
Conversion funnel analysis: see exactly where leads drop off (enquiry to viewing, viewing to offer, etc.)
Campaign tracking: UTM parameter support for measuring specific marketing campaigns
ROI reporting: marketing spend vs. revenue generated by channel with break-even analysis
Team Performance & Activity Tracking
Monitor your leasing team performance. Response times, follow-up rates, conversion rates, and activity logs ensure consistent execution across your team.
Response time tracking: measure how quickly each team member responds to new leads
Activity logging: calls, emails, viewings, and notes recorded against each lead automatically
Conversion rate by agent: see which team members convert the most leads and learn from top performers
Task assignment and reminders: managers assign follow-up tasks with deadlines and escalation
Team leaderboards: healthy competition drives performance (configurable, optional)
Capacity management: auto-distribute new leads evenly across team members by availability and workload
Stop Losing Leads. Start Closing Faster.
See how lead management and CRM automation helps you respond faster, nurture smarter, and convert more enquiries into signed leases.
5min
Average response time with automated lead capture
35%
Increase in enquiry-to-viewing conversion
2.4x
More signed leases from nurturing sequences
100%
Marketing attribution from click to signed lease
CLIENT WORDS
26 battle-tested modules covering the full resident lifecycle, from first application to move-out and beyond.
Before JumboTiger, we had leads scattered across email, WhatsApp, and spreadsheets. Response times averaged 6 hours. Now every lead is captured instantly, scored, and nurtured automatically. Our enquiry-to-lease conversion jumped from 12% to 28% in three months.
Head of Sales
Pan-European Coliving Operator, 30 properties
EXPLORE MORE
Works With These Capabilities
B2B Partners & Owner Management
Corporate portals, owner dashboards, university partnerships, referral tracking, and partner analytics.
Screening & Verification
Applications, housemate matching, digital contracts, ID verification, welcome packs, and move-in automation.
Owner & Investor Portal
Give property owners and investors real-time visibility into their assets - financial performance, occupancy, maintenance, and distribution reports in a dedicated branded portal.
FAQ
Frequently Asked Questions
Leads are automatically captured from every channel: website forms, email, phone, WhatsApp, OTA enquiries, referral links, and walk-in registration. Each lead enters the pipeline with source attribution and contact details extracted automatically.
Each lead gets a score based on budget match, move-in urgency, stay length, property fit, and engagement signals (website visits, email opens, viewing bookings). Higher scores mean higher conversion likelihood. Your team focuses on hot leads first.
Yes. The default stages (Enquiry through Move-In) work for most operators, but you can add, remove, or rename stages per property type. Student housing might have different stages than corporate flex-living.
Configure automated email/WhatsApp sequences triggered by pipeline events. When a lead enquires, they get an instant response and property highlights. After a viewing, they get pricing and testimonials. Cold leads get re-engagement after 7, 14, and 30 days.
Yes. Full-funnel attribution tracks leads from first ad click to signed lease. See cost-per-lead and cost-per-acquisition by channel (Google, social, OTAs, referrals, organic). Know exactly which channels deliver revenue, not just traffic.
The CRM integrates with the AI chatbot for 24/7 lead qualification, the listing website for form captures, the channel manager for OTA enquiries, and the booking module for seamless handoff to onboarding once a lease is signed.
Ready to Convert More Enquiries?
Book a demo and see how CRM automation captures every lead, nurtures them automatically, and gives you full marketing attribution.