Capabilities
Lead & CRM
Property Management CRM From Inquiry to Signed Lease
Most operators bleed leads in spreadsheets and forwarded emails. JumboTiger's CRM captures every inquiry, website, OTA, B2B partner, walk-in, scores them, nurtures them, and pulls them through to signed lease in one system.
100%
Lead Capture
4-6%
Web Conversion
60+ days
Long-Cycle Aware
Multi-source
Attribution
The Challenge
What's broken without proper software
Leads die in inboxes
Inquiries arrive via website forms, OTA messages, B2B emails, walk-ins. Without a CRM, half end up in a personal inbox and get forgotten.
Hot leads cool while you do other work
Without immediate auto-response, hot leads (people ready to book this week) wait 2 days for a reply. They book your competitor instead.
No source attribution = no marketing decisions
You spend on Google, Meta, Numa. You don't know which spend produces signed leases. Budget allocation becomes guesswork.
Long sales cycles need long nurture
PBSA / student housing leads start 6+ months before move-in. Without long-cycle nurture, you forget them. They forget you. Both lose.
Every inquiry captured automatically
Web forms, OTA messages, B2B partner inquiries, phone calls (with optional VOIP integration), walk-ins. Each becomes a lead with source attribution, contact details, and stay preferences.
Multi-channel capture: web, OTA, B2B portal, phone, walk-in
Auto-source attribution per lead
UTM parameter capture for paid traffic
Phone integration (Twilio, Aircall) for voice leads
OTA pre-booking inquiries pulled into CRM
Walk-in capture from front-desk app
Automated nurture sequences
Cold leads get a 5-email warming sequence with property highlights, virtual tours, and social proof. Warm leads get personal follow-up reminders to your team. Hot leads get fast-tracked to viewings and applications.
Email + SMS + WhatsApp nurture sequences
Cold lead warming (property highlights, social proof, FAQs)
Warm lead follow-up reminders to your team
Hot lead fast-track (auto-book viewing, application link)
Long-cycle nurture for PBSA / student housing (6+ months)
A/B testing on subject lines and content
Source attribution that drives spend decisions
Know exactly which channels (Google, Instagram, Numa, B2B partners) produce signed leases, not just inquiries. Cost per signed lease per source. Stop spending where it doesn't convert.
Multi-touch attribution per lead
Cost per inquiry, cost per signed lease, by source
ROAS reporting integrated with Google Ads, Meta Ads
B2B partner performance tracking (which agents convert)
Channel mix optimisation suggestions
Budget reallocation based on actual conversion
Pipeline reporting for management
Funnel metrics: inquiries to tours to applications to signed leases. By property, by source, by week. Spot bottlenecks (e.g. tour-to-application drop) early.
Funnel reports per property and source
Stage-by-stage conversion rates
Sales-team performance: rep, response time, close rate
Lead aging reports (stale leads surface)
Forecast: signed leases next 60 days
Owner-investor pipeline visibility (configurable)
See Lead & CRM configured for your operation
Book a 30-minute demo. We'll walk through lead & crm configured to your exact workflows, and what 30-day deployment would look like.
FAQ
For property operations, yes. HubSpot is overkill for residential rental and not optimised for property workflows (per-property availability, OTAs, B2B housing agents). JumboTiger CRM is purpose-built for the resident-acquisition flow.
Yes. PBSA and student housing leads often start 6+ months before move-in. Long-cycle nurture sequences, parent-to-student lead handoffs, and academic year cycle awareness are built in.
B2B partners get a dedicated portal where their inquiries flow directly into your CRM, but they see availability and pricing relevant to their negotiated rates. Saves hours of email tag.
Yes. Google Analytics 4, Google Ads, Meta Ads, LinkedIn Ads, and most marketing automation tools (HubSpot, ActiveCampaign) integrate cleanly via API or native connectors.
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Built on these JumboTiger capabilities
This software is delivered by building these pre-built capabilities into your dedicated instance.
Ready to see it in action?
Book a 30-minute demo. We'll show you lead & crm configured for your portfolio, and what 30-day deployment would look like for your team.